Search Engine Optimisation (SEO) is the process of enhancing a website’s on page and off page elements to increase its rankings for targeted keywords on search engines like Google, Bing, and Yahoo. A strong SEO campaign can increase traffic, leads, and conversions via your website.

Can people find your website?

When most business owners spend money on getting a website developed, they do so in hopes that the website will be another avenue to drive customers to the business. Unfortunately many people don’t consider how people are going to reach their nice flashy site once it’s complete. This is where SEO comes in. By developing a strong SEO campaign focusing on relevant keywords which will drive the most relevant traffic to your business site, you can get your website found by all the right people – the potential clients.

How it works

The first step to any SEO campaign is evaluating the website’s potential and seeing if search engine optimisation is right for you. If so, the next step will be developing a keyword analysis – a list of key words and phrases which will drive the most useful traffic through to your site. After that, we compile an SEO plan which will optimise elements of your site (code, copy, images, etc.) for our targeted keywords and commence off page optimisation (link building, which is a crucial part of any SEO campaign).

Free keyword analysis

At Techalite Web Consulting, I want to make my services affordable to small and startup businesses – this is why I’ve decided to offer the keyword analysis free of charge. I will compile a keyword analysis based on your existing website and you can either choose to sit on it, proceed with getting Techalite to create and implement your SEO plan, or get someone else (or even yourself) to do the optimisation for you based on these keywords. Even if you don’t plan on launching an SEO campaign right this second, a thorough keyword analysis can come in useful in the future.

Email Techalite Web Consulting at liza@techalite.com.au or fill out the form on the Contact page to find out more about SEO or to request your free keyword analysis.